Use Cases
5GMETA will be tested and validated for 3 heterogeneous and innovative use cases:
Data-driven Product innovation
This use case includes:
- Product Enhancement: improving or personalising customer experience.
- Product Augmentation: creating a digital ecosystem around connected car sensors data with an accompanying cloud.
- Data as a Product: analysing values to retrieve actionable information for advertising, location-based services, recommendation systems and predictions.
Data-driven Process innovation
This use case includes:
- Enterprise Process Innovation: optimising internal R&D processes from feedback/field operations datasets and alleviating costs.
- Customer Process Innovation: optimising direct impact on customer experience through timely and personalised communications.
Data-driven Business Model innovation spanning
This use case includes:
- Value Model Innovation: provide new methods of value generation for the customer.
- Monetisation Model Innovation: offer innovative ways of value recording for the company.
